Selling online: is it better to offer lots or individual products?
Selling online: is it better to offer lots or individual products?
When reselling toys on Vinted, eBay, Leboncoin, or an online store, one question often comes up: is it better to sell toys individually or in bulk? Both approaches can be profitable, but the right choice depends on several factors: platform, type of toy, target audience, available volume, etc.
Here is a guide to help you choose the best strategy for your situation .
🎯 1. Sell individually: ideal for popular or sought-after products
Benefits :
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Higher perceived value per item
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You can target collectors or buyers looking for a specific product
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Better SEO optimization on marketplaces (e.g. "Super Mario blister pack figurine")
Ideal for:
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Figures in blister packs
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Licensed toys (Pokémon, Disney, etc.)
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Surprise products (capsules, blind bags)
Suitable platforms:
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Vinted (low fees, compact shipping)
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eBay (collectors, auctions)
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Online store (detailed catalog, SEO)
📦 2. Sell in bulk: effective for selling faster and reducing logistics
Benefits :
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Higher average basket
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Less time spent on product sheets
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Lower shipping costs (1 package instead of 3 or 5)
Ideal for:
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Toys at low prices
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Products for young children
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Creative or educational toys (e.g. set of 3 manual activities)
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Products that you have in large quantities
Suitable platforms:
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Leboncoin (hand delivery, lots for parents or resale)
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eBay (themed packs: "5-pack of plush toys", "surprise toy pack")
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Markets or flea markets (immediate basket)
🛠️ 3. Product mix + platform = good strategy
The best approach is often to do both:
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Create individual listings for high-demand toys
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Create themed or assorted bundles to speed up sales of remaining stock
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Offers “mystery packs” to attract curiosity
💡 Tip: A set of 3 toys can also allow you to sell less popular items while promoting a strong product.
💬 4. What do buyers prefer?
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Parents often look for convenient, low-cost bundles
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Collectors want specific, individual pieces
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Impulse buyers often fall for a small, well-presented product.
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Resellers are looking for mixed lots that are easy to resell in turn.
Tailoring your offer to your main target increases your chances of selling quickly.
✅ In summary
| Format | Main advantage | Ideal for |
|---|---|---|
| Individually | Maximize margin per part | Licensed toys, collectors |
| In batch | Save time and sell quickly | Low prices, parents, volume resale |
At Simcha Trade , you can buy individually, in semi-wholesale or in batches , and then resell according to your strategy . We offer you officially licensed toys, clearance toys, at prices adapted to resale, whatever your model.
📦 Discover our toys for sale in bulk or individually at www.simcha.fr — free delivery for orders over €500 incl. VAT, stock in France.