Toy Resale: Which Licenses Will Sell Best in 2025?
When selling toys online or in stores, the choice of licenses is crucial. Some brands trigger immediate purchases, while others remain more confidential. In 2025, several categories continue to dominate the market, whether for children, collectors, or impulse buyers.
At Simcha Trade , a toy wholesaler based in France, we're keeping a close eye on these trends. Here are the most profitable licenses to consider for resale this year.
🔥 1. Pokémon : the timeless license
Still leading the pack, Pokémon remains a sure bet . Whether for figurines, blind bags, or mini plush toys, demand remains very strong at:
-
children (6–12 years)
-
teenagers
-
adult collectors
👉 Recommended: 5–6 cm figurines, mini surprise boxes, Pokémon plush toys
🚗 2. Hot Wheels : the world of small cars
Hot Wheels continues to be a hit thanks to its global reputation. The brand is ideal for:
-
mini-lots (2 or 3 vehicles)
-
boxes with ramps or accessories
-
"Skate" figurines or vehicles in blister packs
👉 Space-saving, low purchase price, perfect for quick resale at a low price .
🧚 3. Barbie & Polly Pocket : the classics always in demand
Mattel licenses like Barbie or Polly Pocket remain very active with:
-
regular new releases
-
a great power of attraction among children and parents
👉 "Color Reveal", mini houses, compact boxes or surprise figurines sell very well on eBay and Vinted.
🦖 4. Jurassic World : the success of the dinosaurs
With or without a new movie, the world of dinosaurs continues to fascinate . Jurassic World figurines are in demand:
-
in combat sets
-
in batches with sounds and lights
-
in blister with "roar" effect
👉 Very good size/perceived value ratio.
👶 5. Peppa Pig : for the little ones
Peppa Pig is a flagship franchise for children aged 2 to 5. It reassures parents, appeals to children, and is easily resold on all platforms.
👉 Figurine sets, vehicles, imitation games = guaranteed good sales.
🧙 6. Harry Potter & Disney : intergenerational licenses
These licenses cover:
-
the children
-
teenagers
-
adult collectors
👉 Featured items: plush toys, mini-figures, collectible surprises. Few returns, good turnover, high demand during the holiday season.
🎮 7. Mario, Sonic and cult video games
With the success of consoles and animated films, toys inspired by gaming licenses are growing rapidly:
-
Super Mario
-
Sonic
-
Minecraft
-
Animal Crossing
👉 Highly sought after by youth and young adults.
📦 In summary: betting on the right licenses means selling faster
The best-selling products in 2025 are clearly linked to major licenses. By ordering from a French wholesaler like Simcha.fr, you have access to products:
-
licensed , authentic
-
in clearance , therefore at low prices
-
stored in France , therefore delivered quickly
-
renewed regularly , to meet demand
📦 Discover the latest arrivals of licensed toys at www.simcha.fr and start reselling strong brands, risk-free. Free delivery for orders over €500 incl. VAT.