What toys to sell in summer? The best ideas for the summer season
Summer is a strategic time to sell toys. Between school holidays, seasonal markets, flea markets, vacation departures, and end-of-year gifts, there are plenty of opportunities. However, many retailers focus their efforts on Christmas... and miss the summer season .
Here are the types of toys that sell well in the summer , and how to promote them to boost your sales during the warmer weather .
🏖️ 1. Outdoor toys and outdoor games
Parents are always looking for ways to keep their children busy outside : in the garden, on the beach, camping, in the park...
Examples to favor:
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Beach accessories
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Games to throw or build outside
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Activity kits or water games
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Light vehicles (mini trucks, push cars, etc.)
Tip: present them in a set, or in a “special holiday” pack.
🎒 2. Small portable toys for trips
On the train, in the car, on the plane... children get bored. Parents look for compact, lightweight, and quiet toys to keep them occupied.
To target:
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Collectible figurines
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Surprise toys or mini capsules
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Creative games without mess (stickers, stamps, etc.)
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Activity packs
These products sell well individually or in small batches, especially online.
🎁 3. Small end-of-year school gifts
Many parents give their children a small gift to celebrate the end of school . Ideally, it's inexpensive and easy to wrap.
To propose:
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Toys in blister packs
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Mini plush toys or figurines
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Known licensed products
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Surprise boxes or packs
💡 Perfect target for Vinted and Leboncoin between May and July.
🎪 4. Products suitable for summer markets and flea markets
Summer is also the season for stalls, night markets, and garage sales. Visitors look for small, inexpensive, fun, or useful toys to keep the kids busy.
Advice :
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Offers a “1 €, 2 €, 3 €” cash register to attract attention
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Create mini-lots “3 for €10” or “surprise lot”
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Highlights the colors, compact size and familiar characters
📦 5. Where can I get supplies quickly for the summer?
At Simcha.fr , we offer:
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Toys suitable for all seasons
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Real stock in France, available immediately
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Fast delivery so you don't miss the summer period
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Low-cost products, ideal for summer resale
✅ In summary
Don't underestimate summer: it's a very active season for toy resale . By targeting the right products and adapting your offer to the season (beach, travel, little surprises, etc.), you can generate real revenue outside of the holiday season.
📦 Stock up on your summer stock at www.simcha.fr : licensed toys, small sizes, fast delivery, stocked in France. Free delivery for orders over €500 including tax.