How to set your resale prices on Vinted, eBay or Leboncoin?
When reselling toys purchased wholesale or on clearance, one of the first challenges is finding the right resale price . Too low, and you lose your margin. Too high, and you don't sell. And each platform has its own codes and expectations.
Here is a simple method for setting competitive and profitable prices , while taking into account the specificities of Vinted, eBay and Leboncoin .
📊 1. Calculate your total purchase price
Don't just rely on the price of the toy. Include:
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the purchase price including tax from your supplier
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any shipping costs paid upon receipt
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your time or cost of preparation (packaging, photos)
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a minimum desired margin (for example x2 or x3 depending on the platform)
This calculation gives you your minimum break-even point .
📦 2. Observe the prices charged on each platform
Before posting an ad, do a search:
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Type the name of the toy + filter by price or sold ads
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Look at the popular formats : individually, in batches, in blister packs, in sets, etc.
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Look at the prices that generate the most recent sales
💡 Vinted: prices are generally lower
💡 eBay: more flexibility, auctions or fixed prices
💡 Leboncoin: local sales, often in batches or hand-delivered
🧮 3. Includes fees specific to each marketplace
Vinted :
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Costs borne by the buyer, no seller commission
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You can sell at a lower price, but your margin is smaller.
eBay :
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Commission of approximately 10 to 13% depending on the category
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Shipping costs at your expense if you offer delivery
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You can compensate with slightly higher prices
Leboncoin :
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No fees if sale by hand delivery
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Possible commission if sale with shipping (to be checked according to the delivery method)
🎯 4. Adjust your price to the perceived value
Some toys can be resold for more than their purchase price thanks to:
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a strong license (known character, cult film or series)
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visual packaging (blister pack, gift box)
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a scarcity effect (limited edition, product no longer on sale)
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smart positioning (themed pack, surprise pack, etc.)
Highlight what makes the product's perceived value , not just its price.
📈 5. Adjust based on feedback and performance
Your first sales will help you refine your prices:
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If you don't sell after 15 days → lower or improve your presentation
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If you sell in less than 24 hours → you can probably increase a little
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If you receive a lot of questions → the product is attractive, rework the sheet
Flexibility is the key to improving your margins.
✅ In summary
Setting a good resale price is a combination of:
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your overall purchase cost
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the competition's prices
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the perceived value of the toy
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and the fees specific to each platform
By purchasing from Simcha Trade , you start with licensed products at clearance prices , which gives you real flexibility to set your prices according to your audience and your strategy.
📦 Discover our toy lots ready to resell on www.simcha.fr — stock in France, professional prices, free delivery from €500 incl. VAT.